Makeup

EFFICACY STUDIES

In Vivo
Testing

puzzlea

puzzleB

In Vitro
Testing / Ex Vivo

CLAIMS

FOUNDATIONS

  • Long-wear/ long-lasting effect
  • Coverage effect
  • Matt effect
  • Transfer-proof/resistant
  • Water-proof/resistant
  • Sweat-proof/resistant
  • Tear-proof/resistant
  • Humidity-proof/resistant
  • Crease proof
  • No flashback effect (no white cast effect)
  • Color loss over time
    • Eye lashes
    • Natural hair
    • Skin

EYE LASHES/MASCARAS

  • Volume & Extra-volume effect
  • Lengthening effect
  • Water-proof/resistant
  • Sweat-proof/resistant
  • Tear-proof/resistant
  • Smudge-proof/resistant

LIPSTICKS

  • Long-wear/ long-lasting effect
  • Gloss effect
  • No transfer effect
  • Repair effect
  • Volume effect
  • Quick Dry effect
  • Smudge-proof/resistant
  • Prevents feathering/bleeding

NAIL POLISH & TOP COAT

  • General growth
  • Color persistence and durability
  • Surface roughness
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