Introducing TPS™: The New Standard in Makeup Durability

March 20, 2025

zurko

The Importance of Durability and Resistance in the Makeup Industry

In the world of makeup, durability and resistance play a crucial role in consumers’ purchasing decisions. Beyond vibrant colors and innovative textures, those seeking color cosmetics prioritize formulas that remain flawless throughout the day, resisting sweat, humidity, friction, and the passage of time without the need for constant touch-ups. From long-wear lipsticks to high-hold foundations, the market demands products that seamlessly blend beauty and functionality, ensuring a perfect finish in any situation.

For makeup manufacturers and cosmetic brands, a product’s longevity and resilience not only impact consumer satisfaction but also influence market positioning and brand loyalty. When deciding which formulation to launch, it is essential to evaluate factors such as pigment adherence, water resistance, and transfer-proof capabilities, as well as the ability of the product to maintain its finish for hours without compromising comfort on the skin. Moreover, in an industry where innovation and trends drive demand, developing long-lasting formulas without sacrificing skin-friendly and sustainable ingredients can set a brand apart from the competition. Investing in products with proven resistance and durability benefits not only enhances a brand’s credibility but also meets the expectations of an increasingly discerning consumer.

Zurko Introduces TPS™: The Revolutionary Testing System for Makeup Durability

Zurko is proud to present TPS™(Time Proof Score), an innovative evaluation system designed to revolutionize the cosmetics industry by providing a standardized, scientific measurement of makeup durability.

This exclusive trademark establishes clear, comparable values to assess how well makeup withstands the test of time and external factors. TPS™ is the first comprehensive hyperdurability test, analyzing product performance across four key dimensions to ensure precise and reliable results.

Through rigorous and reproducible protocols, TPS™ delivers instrumental data that accurately measures the permanence of foundations and lipsticks. This scientific certification empowers brands and laboratories to validate the real-world effectiveness of their formulations, enhancing consumer trust and market differentiation.

What TPS™ Offers Your Brand

A Scientific Seal of Endorsement: Products tested under TPS™ receive an official performance seal, expressed as a percentage of compliance, showcasing their durability.

Market Differentiation: The TPS™ certification allows brands to label their products or include the data in commercial documentation, setting them apart from competitors.